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EB takes your privacy seriously. Before your register,please read the following to learn more about our privacy policy.

The China government and technology industry have developed practical tips to help you guard against Internet fraud, secure your computer and protect your personal information.



EB collects personal information when you register with EB, when you visit EB pages or the pages of certain EB partners. EB may combine information about you that we have with information we obtain from business partners or other companies.

When you register we ask for information such as your name, email address, birth date, gender, ZIP code, occupation, industry, and personal interests. When you register with EB and sign in to our members, you are not anonymous to us.

EB uses information for the following general purposes:to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.


EB does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

  •      We provide the information to trusted partners who work on behalf of or with EB under confidentiality agreements. These companies may use your personal information to help EB communicate with you about offers from EB and our marketing partners. However, these companies do not have any independent right to share this information.
  •      We respond to subpoenas, court orders, or legal process(such as law enforcement requests), or to establish or exercise our legal rights or defend against legal claims.
  •      We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of EB's terms of use, or as otherwise required by law.
  •      We transfer information about you if EB is acquired by or merged with another company. In this event, Yahoo will notify you before information about you is transferred and becomes subject to a different privacy policy.
  •      EB does not provide any personal information to the advertiser.


We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safe guards that comply with China regulations to protect personal information about you.


EB may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address or by placing a prominent notice on our site.


If you have questions, suggestions, or wish to make a complaint, please complete a feedback form  or you can contact us.